Services

Fashion Department

Advertising in magazines
Catwalks
Press advertising
Programs and TV spot Catalogs
Commercial video Leaflets
Video clips
Editorial
Appearing at TV
Show-rooms
Figuration in cinema
Actors.

Fashion Shows Organization

Wardrobe coordination
Hairdresser, make up and personal preparation
Choreography
Installing the gateway
Installation of light and sound
Press meeting
Mailing
Catering

Wardrobe coordination
Specialized staff ensures the coordination of apparel, the deal with direct and personalized customer is counting at all times with a partner to voice their concerns and desires when they present their collections to the public. Their ideas are adapted and filtered by our own team but always respecting the original idea. The way to address gender (clothes and accessories) is very neat and careful. Our apparel and aldermen are dressing expertise with great interest in fashion and therefore very demanding. It’s not contracted staff but experienced people. The clothing is carefully distributed in order of output and model, clearly visible and orderly. Effective coordination of clothing guarantees success in the presentation of the clothes without confusion of labels and designers.

Choreography
Good staging is essential to impact and satisfy the public. We must have in mind those attending the shows are regular customers or/and potential of the Malls, but obviously not understood of fashion, they consume when the proposal is attractive and therefore desirable. That is why, in addition to the attractiveness of the clothing and the beauty of the models must be made to enjoy the fashion show creating them new excitement and euphoria at the time.
A good discography, music selection, combines well-know issues or “revival”, and it turn collated with the most current topics, therefore this will be a key for complicity with the audience.

The staging, dancing, playbacks, fashion in general will vibrate when they are made by professionals. MAXIM MODELS has a team of carefully selected professional dancers that also meet the physical charges of the models, the choreography that they performed are rehearsed in the academy to reach optimum perfection to be exhibited in the malls. These dance choreography mixed with the structure of a conventional fashion and with playbacks offering this way a fashion show which pleases the audience.

Professional models
Our list of models is extensive, so that let us simultaneous jobs ensuring coverage of all our customers. The models are all from the agency (no additional cost increases this way).

All professional models before being accepted by Maxim Models have to pass a screening tests.
They include: physical evidence (height, extent, etc) and technical tests (interpretation test, catwalk, photographic, camera, etc.) The overcoming the physical evidence is not sufficient for the conduct of the show-style. When models do not have the experience in our academy we are imparting knowledge in various subjects such as make up and hair, catwalk, drama and performance, diet and exercise, dance, photography, video, protocol and English. In this way, we ensure the professional models in fashion shows as well as discipline.

Styling, make up and hairdresser
For the realization of the fashion shows we have a team of designers (at the time expert’s fashion designers) who advise companies that they want (some prefer to use their own styles that enhance clothes of greatest interest to the firm). The stylists we use are image consultants; their information also includes the pure style and trends, broader knowledge as make up and hair styling. It is often very difficult in a fashion show of about 50 minutes to combine the tunes perfectly colored clothes with make up, because participating firms are very diverse, there are some other clothing prêt-a-porter, sportswear, even some for more elegant occasions.

As if focusing our stylists is now an image of modernity and adaptation to the trends that might be interested potential customers.

Mounting fashion show
Technical equipment for mounting fashion shows with adapted dimensions. Not required in this case because the malls have their own facilities.

Lighting and sound
Requirements of light and sound according to location of the fashion show, distribution and orientation of the walls and heights.

Task light 60 to 80 thousand w. adapted to power and sound system with 10 or 12 boxes. Mixer, equalizers, black lights, smoke, white light, bulbs multicolour’s, and other effects multrider, barrel tracking, wireless microphones, video display on clothing inside and intercoms. This latest generation and quality.
Technicians handing of outbreaks and cannon as well as specialist in mixing console sound.
Professional disks jockeys with experience in fashion shows. It’s very important to the professionalism of the technicians to meet the timing of the fashion show, know the choreography, their attendance at dress rehearsal is essential.
Exists the possibility that some centres have the sound and light installation themselves, in that case, only hire the staff.

Celebrity contracts
Lately it´s fashionable to hold all kind of events with the presence of celebrities and familiar faces.
Obviously this attracts more public and media. The fact that most media personnel be present at our event, we guaranteed more echo of the event. We present and we hire a large number of artist and celebrities. Their “cache” (contract price) varies continuously depending on how often they appear on the magazines, or on TV, and the controversy raised.
Our direct contract with than, ensures their seriousness and a job well done.

The following is a list of some celebrities who have worked with us

Ivonne Reyes, Marlene Mourreau, Sofia Mazagatos, Remedios Cervantes, Norma Duval. Javier Cardenas, Elsa Anka, Cristina Piaget, Bertin Osborne, Peret, Maribel Sanz, Eva Cobo, Raquel Meroño, Monica Pont, Rocio Madrid, Maria Pineda,  Gisela, Mar Flores, Apeles, Rocio Carrasco, Josep Puigbò, Edu Soto "el neng", Paz Padilla, Asha Miró, Anne Igartiburu, Belen Esteban, Diana de GH, Niko de GH, Estivaliz Sanz, Antonia de l'Atte, Cristina Tarrega, Jorge Fernandez, Salvador Guerrero, Joel Joan, Jordi Sanchez, Miss y Míster España desde 1992 a la actualidad.